Why to count?!












I’m a person who loves counting and gets crazy when sees “marketers” and PR people who does not care much about numbers. Something you do, but can’t measure and evaluate is quite useless for the following reasons: you can’t set objectives, can’t make ongoing evaluation and  make adjustments,  can’t identify where you succeed or failed to consider for future campaigns. You even can’t say to your boss that your effort worked; Oops, no bonuses and increased marketing budget. Briefly, you are not professional of our work, you just rely on lack. Come on, this is not what we think marketing and PR are. Continue reading